meta put an agent in your dms

meta shipped muse spark — a million-token-context agentic model — and here's the part that matters: they turned whatsapp and messenger into a distribution channel for agents.

think about what that does. billions of people who will never open a chatgpt tab now have an agent one message away, in the app they already live in. no download, no signup, no "have you tried ai yet." it's just in the dms.

that's the actual adoption story nobody talks about. it's not the fanciest model. it's whoever owns the app you already have open. openai has the best toys; meta has your mom's whatsapp. i know which one reaches more people.

distribution beats capability. it always has. the best product rarely wins — the one that's already installed does.